The Sandy Journal

With Gartner noting a significant decrease in marketing budgets—from 9.1% of company revenue in 2023 to 7.7% in 2024—teams are continuing to find themselves pressured to achieve more with less. This 15% drop is a clear indicator that marketing and creative departments must tighten their belts while still leveraging emerging technologies like AI, which present …

Continue reading "Optimizing Talent, Tech, and Marketing ROI"

As a startup leader, I spend a lot of time reading and learning from others who are on a similar journey. It’s fascinating – and reassuring – to learn how common the challenges we face are, despite often feeling unique to our business or industry. This shared journey highlights the common hurdles every business encounters. …

Continue reading "Building the Right Team for Your Growing Business"

One of the biggest challenges in growing a successful business is finding the right talent. When you’ve got a strong team, it’s like having a secret weapon – they ignite creativity, boost productivity, and bring next-level innovation. When everyone’s firing on all cylinders, employee morale skyrockets, retention improves, and your team is at the top …

Continue reading "Building Your In-House Team: Find the Right Talent and Avoid Hiring Mistakes"

Work Sandy, a leader in creative resourcing solutions for businesses and agencies, is proud to announce its inclusion in the 2024 edition of Inc. Magazine’s prestigious Inc. 5000 list of fastest-growing private companies in the United States. As a young company, Work Sandy is proud to join the ranks of notable brands like Microsoft, Meta, Chobani, Under Armour, …

Continue reading "Work Sandy Makes 2024 Inc. 5000 List of Fastest-Growing U.S. Companies"

As the year winds down and we turn our attention to FY25, it’s the perfect time to reflect on what’s next. At Sandy, we’ve been in your shoes with many of our clients, helping juggle tight budgets, managing ambitious goals, and tackling the challenge of finding the right creative resources to meet their needs. We …

Continue reading "Creative Resource Planning: Building Your Roadmap for Long-Term Success"

There’s a lot about “Quiet Quitting” that feels a lot like the “Great Resignation.” It’s a headline-friendly phrase that induces head nods from employees and beads of sweat from managers. It’s also a product of the pandemic – of course being forced to adapt to untested work structures en masse during a public health crisis …

Continue reading "Quiet Quitting’s root cause: meh management"