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The Sandy Journal

resource management and assembling high-performing creative teams

Leadership Guidance

Resource Management Strategies for High-Performing Creative Teams

Most CMOs and creative studio leads can probably relate. Your in-house team is loaded with passion, drive, and plenty of rockstar talent. They’ve always got your back with big ideas and great storytelling, and there’s nothing you like more than the ability to share a brief and watch them work their magic bringing fresh ideas …

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Leadership Guidance

Optimizing Talent, Tech, and Marketing ROI

With Gartner noting a significant decrease in marketing budgets – from 9.1% of company revenue in 2023 to 7.7% in 2024 – teams are continuing to find themselves pressured to achieve more with less. This 15% drop is a clear indicator that marketing and creative departments must tighten their belts while still leveraging emerging technologies …

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Leadership Guidance

Building the Right Team for Your Growing Business

As a startup leader, I spend a lot of time reading and learning from others who are on a similar journey. It’s fascinating – and reassuring – to learn how common the challenges we face are, despite often feeling unique to our business or industry. This shared journey highlights the common hurdles every business encounters. …

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Leadership Guidance

Growing Your In-House Team: Find the Right Talent and Avoid Hiring Mistakes

One of the biggest challenges in growing a successful business is finding the right talent. When you’ve got a strong team, it’s like having a secret weapon – they ignite creativity, boost productivity, and bring next-level innovation. When everyone’s firing on all cylinders, employee morale skyrockets, retention improves, and your team is at the top …

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Leadership Guidance

Work Sandy Makes 2024 Inc. 5000 List of Fastest-Growing U.S. Companies

Work Sandy, a leader in creative resourcing solutions for businesses and agencies, is proud to announce its inclusion in the 2024 edition of Inc. Magazine’s prestigious Inc. 5000 list of fastest-growing private companies in the United States. As a young company, Work Sandy is proud to join the ranks of notable brands like Microsoft, Meta, Chobani, Under Armour, …

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Leadership Guidance

Creative Resource Planning: Building Your Roadmap for Long-Term Success

As the year winds down and we turn our attention to FY25, it’s the perfect time to reflect on what’s next. At Sandy, we’ve been in your shoes with many of our clients, helping juggle tight budgets, managing ambitious goals, and tackling the challenge of finding the right creative resources to meet their needs. We …

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Talent Advice

Freelancing as a side gig

Are you looking to branch out into the world of freelance, but aren’t quite ready to make the leap? Or perhaps you’re not planning to make the jump to #freelanceforever, but are looking to stack some cash from side projects to fund your next vacation. Whatever the reason, there’s a hot debate going on about …

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Talent Advice

How to truly go #OOO

‘Tis the season – The Holidays are kicking off next week with Thanksgiving, and from there, it’s a slow downhill roll through to New Year’s Day, right? Maybe for some, but for many of us – freelancers are employees alike – this season ushers in some heavy doses of #OOO anxiety. We’ve all been there …

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Leadership Guidance

Quiet Quitting’s root cause: meh management

There’s a lot about “Quiet Quitting” that feels a lot like the “Great Resignation.” It’s a headline-friendly phrase that induces head nods from employees and beads of sweat from managers. It’s also a product of the pandemic – of course being forced to adapt to untested work structures en masse during a public health crisis …

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