Continue reading "Optimizing Talent, Tech, and Marketing ROI"
With Gartner noting a significant decrease in marketing budgets – from 9.1% of company revenue in 2023 to 7.7% in 2024 – teams are continuing to find themselves pressured to achieve more with less. This 15% drop is a clear indicator that marketing and creative departments must tighten their belts while still leveraging emerging technologies …
