Leadership Guidance

Forget In-House vs. Agency – Focus on What Moves the Needle

Over the past 15 years, I’ve watched the creative world do a not-so-subtle shift from agency to in-house. One by one, my former agency colleagues traded late-night pitch decks for corporate life. These days, they’re leading in-house studios, creative teams, media squads, and data nerds for some massive brands. And the few still living the …

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resource management and assembling high-performing creative teams

Leadership Guidance

Resource Management Strategies for High-Performing Creative Teams

Most CMOs and creative studio leads can probably relate. Your in-house team is loaded with passion, drive, and plenty of rockstar talent. They’ve always got your back with big ideas and great storytelling, and there’s nothing you like more than the ability to share a brief and watch them work their magic bringing fresh ideas …

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Leadership Guidance

Optimizing Talent, Tech, and Marketing ROI

With Gartner noting a significant decrease in marketing budgets – from 9.1% of company revenue in 2023 to 7.7% in 2024 – teams are continuing to find themselves pressured to achieve more with less. This 15% drop is a clear indicator that marketing and creative departments must tighten their belts while still leveraging emerging technologies …

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Leadership Guidance

Building the Right Team for Your Growing Business

As a startup leader, I spend a lot of time reading and learning from others who are on a similar journey. It’s fascinating – and reassuring – to learn how common the challenges we face are, despite often feeling unique to our business or industry. This shared journey highlights the common hurdles every business encounters. …

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Leadership Guidance

Growing Your In-House Team: Find the Right Talent and Avoid Hiring Mistakes

One of the biggest challenges in growing a successful business is finding the right talent. When you’ve got a strong team, it’s like having a secret weapon – they ignite creativity, boost productivity, and bring next-level innovation. When everyone’s firing on all cylinders, employee morale skyrockets, retention improves, and your team is at the top …

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Leadership Guidance

Work Sandy Makes 2024 Inc. 5000 List of Fastest-Growing U.S. Companies

Work Sandy, a leader in creative resourcing solutions for businesses and agencies, is proud to announce its inclusion in the 2024 edition of Inc. Magazine’s prestigious Inc. 5000 list of fastest-growing private companies in the United States. As a young company, Work Sandy is proud to join the ranks of notable brands like Microsoft, Meta, Chobani, Under Armour, …

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Leadership Guidance

Creative Resource Planning: Building Your Roadmap for Long-Term Success

As the year winds down and we turn our attention to FY25, it’s the perfect time to reflect on what’s next. At Sandy, we’ve been in your shoes with many of our clients, helping juggle tight budgets, managing ambitious goals, and tackling the challenge of finding the right creative resources to meet their needs. We …

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Leadership Guidance

Quiet Quitting’s root cause: meh management

There’s a lot about “Quiet Quitting” that feels a lot like the “Great Resignation.” It’s a headline-friendly phrase that induces head nods from employees and beads of sweat from managers. It’s also a product of the pandemic – of course being forced to adapt to untested work structures en masse during a public health crisis …

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Leadership Guidance

We’re Talking About… Do Love Languages Belong at Work?

When conversation heats up in the work-world, we’re listening to learn and bring you the topics worth talking about. Here’s one you might want to think about! The 5 Languages of Love. Chances are, you’ve heard of the idea. Gary Chapman’s book, published in 1992, took the self-help world by storm. The idea of …

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Leadership Guidance